book marketing plan Much research has focused on product marketing, but the topic of services is undeservedly overlooked. At the same time, the majority of companies, including those whom we are used to consider manufacturers, are engaged in services What are the main differences between services and goods? The product is tangible, the service is not. You will not see or touch it before you order; A service often does not have a final price, unlike a product; The malfunction of the goods is visible Read more [...]